“This is the best book ever written on what it takes to build a creative organization.”—Robert I. Sutton

“This is the best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: making films that make them feel proud of one another.”
—Robert I. Sutton, Stanford professor and author of The No A**hole Rule and co-author of Scaling Up Excellence

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