Harvard Business School Professor Gary P. Pisano on Creativity, Inc.

“I found Creativity, Inc. to be among the very best books on innovation I have ever read. And, I definitely found it to be by far THE most thoughtful and deep book ever written by a practitioner on the topic of innovation. It sets a completely new standard for what a leadership book on innovation should be about. It was refreshingly humble, circumspect, and practical (all at the same time!). The practices at Pixar are so different from one sees at most companies (by a long shot). If there were ever to be A required book on innovation for senior leaders, this would be it. I have basically recommended it to every client I work with on innovation. Great stuff!” —Gary P. Pisano, Harry E. Figgie Professor of Business Administration, Harvard Business School

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