“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it.”

Chip Heath, co-author of Switch and Decisive

“Catmull reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.”

George Lucas

“This book should be required reading for any manager.”

Charles Duhigg, author of The Power of Habit

“Pixar’s unrivaled record, and the joy its films have added to our lives, gives Catmull’s method the most important validation: It works.”

Jim Collins, author of
Good to Great

“This is the best book ever written on what it takes to build a creative organization.”

—Robert I. Sutton, author of Scaling Up Excellence

Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration
Ed Catmull, President of Pixar Animation and Disney Animation